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but focused action
Action is always preferred…but focused action, is so much better.
Remember when I mentioned a launch model? Yeah, that is kind of a thing…
Even if you have never heard of a “Product Launch” before, I am sure you have seen it modeled.
Think Apple.
They never just open the carts to their newest iPhone, they always doing a pre-launch conference or keynote about it.
They have mastered the art of something ALL marketers long to create…
Do you know what it is? I’ll tell you…
…
…
…
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ANTICIPATION! They build incredible anticipation by pre-selling a product and creating desire in a consumer before they make it available for purchase. Ever wonder how they get people to line up for 3 days before their products actually go on sale? Well, this is the secret, and this is what a Product Launch is designed to create in your audience. When I created my first product launch, I only had a few pieces of the puzzle. I had a product to sell I had an affiliate partner I had a list. The rest, was an uncharted territory to me… Like what to do I say in the videos? How many emails do I write? When is the best time to launch this product? Here is a little secret… YOU DON’T HAVE TO KNOW IT ALL!!! That should come as a bit of a relief to you…and it sure did to me! I was essentially on my own as I did all of this, but I learned a TON, and I will share it with you over the next several days. Tomorrow, I will walk you through more details about product launches and how I did over $100k in sales with my first one in 7 days! Talk soon, David McMenomey Clickbank PS- You do not want to miss tomorrow's email. The subject line will be: "The $100k launch secret". Make sure you read it!
ANTICIPATION! They build incredible anticipation by pre-selling a product and creating desire in a consumer before they make it available for purchase. Ever wonder how they get people to line up for 3 days before their products actually go on sale? Well, this is the secret, and this is what a Product Launch is designed to create in your audience. When I created my first product launch, I only had a few pieces of the puzzle. I had a product to sell I had an affiliate partner I had a list. The rest, was an uncharted territory to me… Like what to do I say in the videos? How many emails do I write? When is the best time to launch this product? Here is a little secret… YOU DON’T HAVE TO KNOW IT ALL!!! That should come as a bit of a relief to you…and it sure did to me! I was essentially on my own as I did all of this, but I learned a TON, and I will share it with you over the next several days. Tomorrow, I will walk you through more details about product launches and how I did over $100k in sales with my first one in 7 days! Talk soon, David McMenomey Clickbank PS- You do not want to miss tomorrow's email. The subject line will be: "The $100k launch secret". Make sure you read it!
Here is a simple formula that will help you
Hey ,
Making a product launch successful has more involved than just sending a few emails and making a few cool videos.
It is an art, really.
You have to build anticipation, while at the same time adding value.
Remember a few days back when I told you the biggest secret to online business success?
ALWAYS PROVIDE MORE VALUE THAN YOU CHARGE FOR!
That holds true when launching a product too…
Here is a simple formula that will help you:
Create 3 days of videos
Release 1 video per day.
Open your sales page up on day 3 Each of these videos should be related to the product you are selling, but should also be building a desire in the viewer for needing the product you are offering. For us, it was a funnel building software and a traffic solution. So I met with the major affiliate partner that I was going to be launching this product with, and we mapped out a 3 video sequence. In the first video, we taught the viewers how leads are generated for the niche we were selling to. The video was about 7-8 minutes long and we had an area for Facebook comments below. At the end of the video, we asked the viewers a question, and had them put their response below. This created anticipation and interaction, causing any new viewers to see activity…creating a sense of FOMO (fear of missing out). In the second video, we taught on how get visitors to a landing page, and the importance of making that page feel welcoming to them. We also seeded or ‘pre-sold’ the idea of the software we had created. Think of this as just slightly pulling back the curtain to reveal your hidden secrets. You just show enough to create ANTICIPATION! We also did something that very few others were doing at the end of this video. It turned out to be a game changer. It made us so much money, and provided killer insights to our audience. Tomorrow, I will share this little known launch trick and how it made me look like a total genius to my boss. Talk soon! David McMenomey Clickbank PS- If you like this type of content, let me know on our Facebook page, or by replying to this email. I hope this is helping you!
Open your sales page up on day 3 Each of these videos should be related to the product you are selling, but should also be building a desire in the viewer for needing the product you are offering. For us, it was a funnel building software and a traffic solution. So I met with the major affiliate partner that I was going to be launching this product with, and we mapped out a 3 video sequence. In the first video, we taught the viewers how leads are generated for the niche we were selling to. The video was about 7-8 minutes long and we had an area for Facebook comments below. At the end of the video, we asked the viewers a question, and had them put their response below. This created anticipation and interaction, causing any new viewers to see activity…creating a sense of FOMO (fear of missing out). In the second video, we taught on how get visitors to a landing page, and the importance of making that page feel welcoming to them. We also seeded or ‘pre-sold’ the idea of the software we had created. Think of this as just slightly pulling back the curtain to reveal your hidden secrets. You just show enough to create ANTICIPATION! We also did something that very few others were doing at the end of this video. It turned out to be a game changer. It made us so much money, and provided killer insights to our audience. Tomorrow, I will share this little known launch trick and how it made me look like a total genius to my boss. Talk soon! David McMenomey Clickbank PS- If you like this type of content, let me know on our Facebook page, or by replying to this email. I hope this is helping you!
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